I am a designer/illustrator and I have been working full-time and freelancing part time for about a decade. When I do create the time for personal work, I tend to practice or learn new skills. Overall, I do my best to apply creative solutions to solve client issues.
For my full-time gig, I work on marketing materials for colleges, small businesses and corporations, all of which in primarily print work. My freelance projects tend to revolve around lettering and illustration with a focus on editorial, poster design and infographics.
Over the years of working with clients, I have gotten all sorts of feedback and what I’ve learned from it is that it’s all relative. Art is objective, and negative feedback to one can be positive to another. The value in the feedback you receive is how you reframe it to make it work for your client.
On the surface, you may have exercised all the proper design principles and done your best to solve the problem at hand. But a lot of times what it comes down to is asking the right questions. Sometimes you have to get to the core of the negative feedback and find a way to use that to gain a positive result.
It's very hard to take criticism when you have poured so much into the work, but at the end of the day, you are working to please the client and learning to be an effective listener takes time and patience.
Staying motivated is hard. If you love design and want to pursue it full-time, you have to immerse yourself and stay very curious. Make time to read, learn skills and practice constantly. Create challenges for yourself and give yourself deadlines to accomplish each new goal.
I’ve worked on a variety of projects over the years, but I would love to illustrate and publish a children’s book.
I have a few zine ideas outstanding, but have been too busy lately. Because. Life.